Social Media in the Enterprise

Thanks to:
An Le, Yammer
Steve Garrity, Hearsay Social
Daniel Freeman, Atlassian
Michael Scissons, Syncapse
Tom Davenport (moderator)

Employees will find a way to use the tools they need to do their job - despite internal company rules.

Coordination of social networks and enterprise tools is already happening, but most companies find they are still using multiple systems to communicate or find information.

Mobile allows real time feedback from and to customers but also problem solving on the go (such as code checking in a bar with your team).

Companies' culture really decides how internal social networks are used - some management will welcome open discussion and criticism while some react badly...