Welcome back Jack Tretton to Boston!
We hope you have a love weekend in New England, with lots of seafood and a great Patriots game :)
We hope you have a love weekend in New England, with lots of seafood and a great Patriots game :)
Heard @Cyberposium:
- PlayStation name origin: power of a workstation for play
- Looked at a 10 year product development cycle (instead of 5) - much easier to amortize development costs over 10 years than over 5. Also better for retailers, so retailers wouldn't be reliant on selling new releases as loss leaders.
- Sony had a very strong hardware legacy, but no software credibility. But now, Sony Worldwide Studios has 2,700 employees and 16 studios worldwide
- Originally launched in 1995, 120M sold in 10 years.
- PlayStation 2 - true entertainment system with more mainstream adoption and online gaming. Revolutionary because 2 generations co-existed.
- 1 in 3 US Homes used PS2 as their primary DVD player. US DVD sales went from $1B to $10B in the 2 years following PS2 release. PS2 had a huge impact on a non-gaming industry (movies) following its release.
- They could have done PS2.5, but opted for PS3 instead to swing harder and go bigger.
- PS3 built in HD, Blu-ray, HD, WiFi, HDMI...they built these in mind in 2006 that were not relevant then, but were building in mind. Since 2006, 55M units sold since inception.
- PS3 accounts for 46% of Blu-Ray Player sales. Before PS3, there was a Blu-Ray vs. HD DVD struggle...PS3 defined the category by adopting Blu-Ray
- Over 1.6B pieces of content downloaded through PS3 system
- PS3 is #1 device for Netflix
Where are things headed?
- PlayStation actively part of the social economy: 17.6M facebook likes, 1.1M twitter followers, 113M YouTube views
- Demand for blockbuster titles increases (Uncharted 3, Call of Duty, et al)
- Many consumers saying that they don't have as much time for gaming, so people are shifting to some shorter games like Angry Birds. But once someone is a gamer, they're hooked on gaming, and they're
- PS Vita - debuts February 2, 2012 - new way to play on a handheld device
- PlayStation - 3M YouTube views in 24 hours after launch, 10M views in first month.
The PlayStation Path
- Having a long-term vision
- Taking smart risks and having the agility to adapt
- Listenint to others, but not letting the detractors sway our vision
- Staying 100% focused on innovation
Want to continue the conversation? Tweet @cyberposium and @Jack_Tretton and @PlayStation.
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