Mobile Monetization panelists discuss why companies are suceeding in the $12B mobile ad market! #cyberposium
Panelists (from left to right)
Marco Iansiti, HBS Professor (moderator)
Eric Futoran, Scopely
Paul Alferi, Turn
Cheryl Morris, Nanigans
Raj Aggarwal, Localytics
Herman Yang, MoPub
Mobile ads have moved from easily dismissed banner ads to highly engaging fullscreen ads.
Models going forward are going to focus on the ability to target customers across devices (desktops, tablets, smartphone) and to learn about their location-specific behaviors in order to increase engagement.
Brands want to reach as many eyeballs as possible. Apps allow brands to reach 3-4M people in 2 days and is only expanding. However, most campaigns are still initially developed for desktop and then forced onto mobile. Brands need to think mobile first, then figure out other channels.